YouNet Media Index Ranking
CAMPAIGN RANKING
Rankings of standout campaigns on Social Media are updated seasonally or based on campaign objectives.
The data for the rankings is compiled using YouNet Media's Social Listening platform SocialHeat.
YouNet Media Index Ranking
CAMPAIGN RANKING
Rankings of standout campaigns on Social Media are updated seasonally or based on campaign objectives.
The data for the rankings is compiled using YouNet Media's Social Listening platform SocialHeat.
YMI Ranking Methodology
Ranking of Campaigns with outstanding performance on social media based on discussions generated by qualified users.Ranking frequency and methodology: ranking seasonally & by campaign objectives.
Measure and compare campaign communication effectiveness by combining 4 key indicators: Qualified Users, Buzz Volume From Qualified Users, Object Mention From Qualified Users, Sentiment From Qualified Users.
Campaigns appearing in the rankings must meet the criteria of achieving a positive Sentiment Index (>0). The data for the rankings is compiled using YouNet Media’s Social Listening platform SocialHeat.
The total number of qualified users participating in discussions about the campaign, reflecting the campaign’s reach.
The total volume of discussions generated by qualified users on social media, reflecting the level of buzz around the campaign.
The level of relevance to the campaign in discussions (based on the number of mentions of the campaign) among qualified users.
The level of favorability (based on sentiment score) of qualified users toward the campaign.
YMI Ranking Methodology
Ranking of Campaigns with outstanding performance on social media based on discussions generated by qualified users.Ranking frequency and methodology: ranking seasonally & by campaign objectives.
Measure and compare campaign communication effectiveness by combining 4 key indicators: Qualified Users, Buzz Volume From Qualified Users, Object Mention From Qualified Users, Sentiment From Qualified Users.
Campaigns appearing in the rankings must meet the criteria of achieving a positive Sentiment Index (>0). The data for the rankings is compiled using YouNet Media’s Social Listening platform SocialHeat.
Qualified UsersThe total number of qualified users participating in discussions about the campaign, reflecting the campaign’s reach.
Buzz Volume From Qualified UsersThe total volume of discussions generated by qualified users on social media, reflecting the level of buzz around the campaign.
Object Mention From Qualified UsersThe level of relevance to the campaign in discussions (based on the number of mentions of the campaign) among qualified users.
Sentiment From Qualified UsersThe level of favorability (based on sentiment score) of qualified users toward the campaign.
In April 2025, YouNet Media officially applied the Qualified User (QU) and Content From Qualified Users (CFQU) metrics to the YMI Brand Ranking & Campaign Ranking, aiming to provide a new perspective on how campaigns and brand communications impact high-quality social media users. By leveraging these metrics in the rankings, businesses can gain deeper and more comprehensive insights into the influence of their campaigns and brands on the market and target audiences.