T E T C H A M P I O N
YouNet Media Index Ranking
Rankings of standout campaigns on Social Media are updated seasonally or based on marketing objectives.
The data for the rankings is compiled using YouNet Media's Social Listening platform SocialHeat.
T E T C H A M P I O N
YouNet Media Index Ranking
Rankings of standout campaigns on Social Media are updated seasonally or based on marketing objectives.
The data for the rankings is compiled using YouNet Media's Social Listening platform SocialHeat.
YMI Ranking Methodology
Ranking of Campaigns with outstanding performance on social media. Ranking frequency and methodology: ranking seasonally & by campaign objectives.
Measure and compare campaign communication effectiveness by combining 4 key indicators: Object Mention Score, Sentiment Score, Buzz Score, and Audience Scale Score.
Campaigns appearing in the rankings must meet the criteria of achieving a positive Sentiment Index (>0). The data for the rankings is compiled using YouNet Media’s Social Listening platform SocialHeat.
The Coverage of campaign on Social Media (based on the audience scale – number of unique audiences who participate in the conversations about the campaign)
The campaign Noise Level on Social Media (based on total mentions generated about campaign on social media)
The campaign Relevance in discussions (based on the volume of conversations mentioning the campaign).
The campaign Love Level on Social Media (based on positive & negative discussion on social media.
YMI Ranking Methodology
Ranking of Campaigns with outstanding performance on social media. Ranking frequency and methodology: ranking seasonally & by campaign objectives.
Measure and compare campaign communication effectiveness by combining 4 key indicators: Object Mention Score, Sentiment Score, Buzz Score, and Audience Scale Score.
Campaigns appearing in the rankings must meet the criteria of achieving a positive Sentiment Index (>0). The data for the rankings is compiled using YouNet Media’s Social Listening platform SocialHeat.
Audience Scale ScoreThe Coverage of campaign on Social Media (based on the audience scale – number of unique audiences who participate in the conversations about the campaign)
Buzz ScoreThe campaign Noise Level on Social Media (based on total mentions generated about campaign on social media)
Object Mention ScoreThe campaign Relevance in discussions (based on the volume of conversations mentioning the campaign).
Sentiment ScoreThe campaign Love Level on Social Media (based on positive & negative discussion on social media.