YouNet Media Index Ranking
BRAND RANKING
Rankings of leading brands on Social Media are updated monthly & yearly for each industry.
The data for the rankings is compiled using YouNet Media's Social Listening platform SocialHeat.
YouNet Media Index Ranking
BRAND RANKING
Rankings of leading brands on Social Media are updated monthly & yearly for each industry.
The data for the rankings is compiled using YouNet Media's Social Listening platform SocialHeat.
YMI Ranking Methodology
Ranking of Brands with outstanding performance on social media. Ranking frequency and methodology: ranking monthly/yearly by industry.
Measure and compare brand communication effectiveness by combining 4 key indicators: Brand Mention Score, Sentiment Score, Buzz Score, and Audience Scale Score.
Brands appearing in the rankings must meet the criteria of achieving a positive Sentiment Index (>0). The data for the rankings is compiled using YouNet Media’s Social Listening platform SocialHeat.
The Coverage of Brand on Social Media (based on the audience scale – number of unique audiences who participate in the conversations about the brand)
The Brand Noise Level on Social Media (based on total mentions generated about brand on social media)
The Brand Relevance in discussions (based on the volume of conversations mentioning the brand).
The Brand Love Level on Social Media (based on positive & negative discussion on social media.
YMI Ranking Methodology
Ranking of Brands with outstanding performance on social media. Ranking frequency and methodology: ranking monthly/yearly by industry.
Measure and compare brand communication effectiveness by combining 4 key indicators: Brand Mention Score, Sentiment Score, Buzz Score, and Audience Scale Score.
Brands appearing in the rankings must meet the criteria of achieving a positive Sentiment Index (>0). The data for the rankings is compiled using YouNet Media’s Social Listening platform SocialHeat.
Audience Scale ScoreThe Coverage of Brand on Social Media (based on the audience scale – number of unique audiences who participate in the conversations about the brand)
Buzz ScoreThe Brand Noise Level on Social Media (based on total mentions generated about brand on social media)
Brand Mention ScoreThe Brand Relevance in discussions (based on the volume of conversations mentioning the brand).
Sentiment ScoreThe Brand Love Level on Social Media (based on positive & negative discussion on social media.
In April 2025, YouNet Media officially applied the Qualified User (QU) and Content From Qualified Users (CFQU) metrics to the YMI Brand Ranking & Campaign Ranking, aiming to provide a new perspective on how campaigns and brand communications impact high-quality social media users. By leveraging these metrics in the rankings, businesses can gain deeper and more comprehensive insights into the influence of their campaigns and brands on the market and target audiences.