About YouNet Media Index
YouNet Media Index Ranking
Evaluate brand and campaign performance over specific period of time on social media.
About YouNet Media Index
YouNet Media Index Ranking
Evaluate brand and campaign performance over specific period of time on social media.
View DetailAbout YouNet Media
Index Ranking
In August 2019, YouNet Media launched the YMI Ranking, aimed at establishing a new perspective on evaluating and ranking the social media performance of Brands, Campaigns, and Hot topics. YouNet Media Index includes: Brand Ranking, Campaign Ranking, SocialTrend Ranking.
In April 2025, YouNet Media officially applied the Qualified User (QU) and Content From Qualified Users (CFQU) metrics to the YMI Brand Ranking & Campaign Ranking, aiming to provide a new perspective on how campaigns and brand communications impact high-quality social media users. By leveraging these metrics in the rankings, businesses can gain deeper and more comprehensive insights into the influence of their campaigns and brands on the market and target audiences.
About YouNet Media
Index Ranking
In August 2019, YouNet Media launched the YMI Ranking, aimed at establishing a new perspective on evaluating and ranking the social media performance of Brands, Campaigns, and Hot topics. YouNet Media Index includes: Brand Ranking, Campaign Ranking, SocialTrend Ranking.
In April 2025, YouNet Media officially applied the Qualified User (QU) and Content From Qualified Users (CFQU) metrics to the YMI Brand Ranking & Campaign Ranking, aiming to provide a new perspective on how campaigns and brand communications impact high-quality social media users. By leveraging these metrics in the rankings, businesses can gain deeper and more comprehensive insights into the influence of their campaigns and brands on the market and target audiences.
YMI Ranking Methodology
Ranking of Brands/Campaigns with outstanding performance on social media based on discussions generated by qualified users. Ranking frequency and methodology: For YMI Brand Ranking – ranking monthly/yearly by industry; For YMI Campaign Ranking – ranking seasonally & by campaign objectives.
Measure and compare brand/campaign communication effectiveness by combining 4 key indicators: Qualified Users, Buzz Volume From Qualified Users, Brand/Object Mention From Qualified Users, Sentiment From Qualified Users.
Brands/Campaigns appearing in the rankings must meet the criteria of achieving a positive Sentiment Index (>0). The data for the rankings is compiled using YouNet Media’s Social Listening platform SocialHeat.
The total number of qualified users participating in discussions about the brand/campaign, reflecting the brand/campaign’s reach.
The total volume of discussions generated by qualified users on social media, reflecting the level of buzz around the brand/campaign.
The level of relevance to the brand/campaign in discussions (based on the number of mentions of the brand/campaign name) among qualified users.
The level of favorability (based on sentiment score) of qualified users toward the brand/campaign.
YMI Ranking Methodology
Ranking of Brands/Campaigns with outstanding performance on social media based on discussions generated by qualified users. Ranking frequency and methodology: For YMI Brand Ranking – ranking monthly/yearly by industry; For YMI Campaign Ranking – ranking seasonally & by campaign objectives.
Measure and compare brand/campaign communication effectiveness by combining 4 key indicators: Qualified Users, Buzz Volume From Qualified Users, Brand/Object Mention From Qualified Users, Sentiment From Qualified Users.
Brands/Campaigns appearing in the rankings must meet the criteria of achieving a positive Sentiment Index (>0). The data for the rankings is compiled using YouNet Media’s Social Listening platform SocialHeat.
Qualified UsersThe total number of qualified users participating in discussions about the brand/campaign, reflecting the brand/campaign’s reach.
Buzz Volume From Qualified UsersThe total volume of discussions generated by qualified users on social media, reflecting the level of buzz around the brand/campaign.
Brand/Object Mention From Qualified UsersThe level of relevance to the brand/campaign in discussions (based on the number of mentions of the brand/campaign name) among qualified users.
Sentiment From Qualified UsersThe level of favorability (based on sentiment score) of qualified users toward the brand/campaign.
In April 2025, YouNet Media officially applied the Qualified User (QU) and Content From Qualified Users (CFQU) metrics to the YMI Brand Ranking & Campaign Ranking, aiming to provide a new perspective on how campaigns and brand communications impact high-quality social media users. By leveraging these metrics in the rankings, businesses can gain deeper and more comprehensive insights into the influence of their campaigns and brands on the market and target audiences.
