About YouNet Media Index
YouNet Media Index Ranking
Rankings of leading brands on Social Media are updated monthly & yearly for each industry.
The data for the rankings is compiled using YouNet Media's Social Listening platform SocialHeat.
About YouNet Media Index
YouNet Media Index Ranking
Rankings of leading brands on Social Media are updated monthly & yearly for each industry.
The data for the rankings is compiled using YouNet Media's Social Listening platform SocialHeat.
YMI Ranking Methodology
Ranking of Brands with outstanding performance on social media based on discussions generated by qualified users. Ranking frequency and methodology: ranking monthly/yearly by industry.
Measure and compare brand communication effectiveness by combining 4 key indicators: Qualified Users, Buzz Volume From Qualified Users, Brand Mention From Qualified Users, Sentiment From Qualified Users.
Brands appearing in the rankings must meet the criteria of achieving a positive Sentiment Index (>0). The data for the rankings is compiled using YouNet Media’s Social Listening platform SocialHeat.
The total number of qualified users participating in discussions about the brand, reflecting the brand’s reach.
The total volume of discussions generated by qualified users on social media, reflecting the level of buzz around the brand.
The level of relevance to the brand in discussions (based on the number of mentions of the brand name) among qualified users.
The level of favorability (based on sentiment score) of qualified users toward the brand.
YMI Ranking Methodology
Ranking of Brands with outstanding performance on social media based on discussions generated by qualified users. Ranking frequency and methodology: ranking monthly/yearly by industry.
Measure and compare brand communication effectiveness by combining 4 key indicators: Qualified Users, Buzz Volume From Qualified Users, Brand Mention From Qualified Users, Sentiment From Qualified Users.
Brands appearing in the rankings must meet the criteria of achieving a positive Sentiment Index (>0). The data for the rankings is compiled using YouNet Media’s Social Listening platform SocialHeat.
Qualified UsersThe total number of qualified users participating in discussions about the brand, reflecting the brand’s reach.
Buzz Volume From Qualified UsersThe total volume of discussions generated by qualified users on social media, reflecting the level of buzz around the brand.
Brand Mention From Qualified UsersThe level of relevance to the brand in discussions (based on the number of mentions of the brand name) among qualified users.
Sentiment From Qualified UsersThe level of favorability (based on sentiment score) of qualified users toward the brand.
In April 2025, YouNet Media introduced two new metrics — Qualified Users (QU) and Content From Qualified Users (CFQU) — into the YMI Brand Ranking and Campaign Ranking. However, after a period of monitoring and evaluation, we have determined that conducting brand rankings and analysis on a monthly basis is not yet optimal.
With our continued commitment to enhancing analytical quality and delivering deeper insights, we have decided to further refine this methodology. A more optimized ranking format and frequency are currently being tested and will be launched in the near future.
Meanwhile, we are pleased to announce that the YMI Brand Ranking, based on the standard methodology, will officially return starting May 2025. During this time, the YMI Campaign Ranking will continue to apply the QU and CFQU metrics.
YouNet Media believes this adjustment will provide more valuable perspectives for brands. We sincerely appreciate your understanding and continued support.