About YouNet Media Index

YouNet Media Index Ranking

Rankings of leading brands on Social Media are updated monthly & yearly for each industry.
The data for the rankings is compiled using YouNet Media's Social Listening platform SocialHeat.

About YouNet Media Index

YouNet Media Index Ranking

Rankings of leading brands on Social Media are updated monthly & yearly for each industry.
The data for the rankings is compiled using YouNet Media's Social Listening platform SocialHeat.

Beer
Powdered Milk
Banking
Insurance
Beer
Powdered Milk
Banking
Insurance

By Monthly

By Yearly

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SEE RANKING BEFORE 2025

YMI Ranking Methodology

Ranking of Brands with outstanding performance on social media based on discussions generated by qualified users. Ranking frequency and methodology: ranking monthly/yearly by industry.

Measure and compare brand communication effectiveness by combining 4 key indicators: Qualified Users, Buzz Volume From Qualified Users, Brand Mention From Qualified Users, Sentiment From Qualified Users.

Brands appearing in the rankings must meet the criteria of achieving a positive Sentiment Index (>0). The data for the rankings is compiled using YouNet Media’s Social Listening platform SocialHeat.

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Qualified Users

The total number of qualified users participating in discussions about the brand, reflecting the brand’s reach.

Buzz Volume From Qualified Users

The total volume of discussions generated by qualified users on social media, reflecting the level of buzz around the brand.

Brand Mention From Qualified Users

The level of relevance to the brand in discussions (based on the number of mentions of the brand name) among qualified users.

Sentiment From Qualified Users

The level of favorability (based on sentiment score) of qualified users toward the brand.

YMI Ranking Methodology

Ranking of Brands with outstanding performance on social media based on discussions generated by qualified users. Ranking frequency and methodology: ranking monthly/yearly by industry.

Measure and compare brand communication effectiveness by combining 4 key indicators: Qualified Users, Buzz Volume From Qualified Users, Brand Mention From Qualified Users, Sentiment From Qualified Users.

Brands appearing in the rankings must meet the criteria of achieving a positive Sentiment Index (>0). The data for the rankings is compiled using YouNet Media’s Social Listening platform SocialHeat.

Learn more
Qualified Users

The total number of qualified users participating in discussions about the brand, reflecting the brand’s reach.

Buzz Volume From Qualified Users

The total volume of discussions generated by qualified users on social media, reflecting the level of buzz around the brand.

Brand Mention From Qualified Users

The level of relevance to the brand in discussions (based on the number of mentions of the brand name) among qualified users.

Sentiment From Qualified Users

The level of favorability (based on sentiment score) of qualified users toward the brand.

In April 2025, YouNet Media officially applied the Qualified User (QU) and Content From Qualified Users (CFQU) metrics to the YMI Brand Ranking & Campaign Ranking, aiming to provide a new perspective on how campaigns and brand communications impact high-quality social media users. By leveraging these metrics in the rankings, businesses can gain deeper and more comprehensive insights into the influence of their campaigns and brands on the market and target audiences.