About YouNet Media Index

YouNet Media Index Ranking

Rankings of leading brands on Social Media are updated monthly & yearly for each industry.
The data for the rankings is compiled using YouNet Media's Social Listening platform SocialHeat.

About YouNet Media Index

YouNet Media Index Ranking

Rankings of leading brands on Social Media are updated monthly & yearly for each industry.
The data for the rankings is compiled using YouNet Media's Social Listening platform SocialHeat.

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E-COMMERCE
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E-COMMERCE
Banking
Insurance

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By Yearly

Bảng xếp hạng YouNet Media Index 2024

YMI Ranking Methodology

Ranking of Brands with outstanding performance on social media. Ranking frequency and methodology: ranking monthly/yearly by industry.

Measure and compare brand communication effectiveness by combining 4 key indicators: Brand Mention Score, Sentiment Score, Buzz Score, and Audience Scale Score.

Brands appearing in the rankings must meet the criteria of achieving a positive Sentiment Index (>0). The data for the rankings is compiled using YouNet Media’s Social Listening platform SocialHeat.

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Audience Scale Score

The Coverage of Brand on Social Media (based on the audience scale – number of unique audiences who participate in the conversations about the brand)

Buzz Score

The Brand Noise Level on Social Media (based on total mentions generated about brand on social media)

Brand Mention Score

The Brand Relevance in discussions (based on the volume of conversations mentioning the brand).

Sentiment Score

The Brand Love Level on Social Media (based on positive & negative discussion on social media.

YMI Ranking Methodology

Ranking of Brands with outstanding performance on social media. Ranking frequency and methodology: ranking monthly/yearly by industry.

Measure and compare brand communication effectiveness by combining 4 key indicators: Brand Mention Score, Sentiment Score, Buzz Score, and Audience Scale Score.

Brands appearing in the rankings must meet the criteria of achieving a positive Sentiment Index (>0). The data for the rankings is compiled using YouNet Media’s Social Listening platform SocialHeat.

Learn more
Audience Scale Score

The Coverage of Brand on Social Media (based on the audience scale – number of unique audiences who participate in the conversations about the brand)

Buzz Score

The Brand Noise Level on Social Media (based on total mentions generated about brand on social media)

Brand Mention Score

The Brand Relevance in discussions (based on the volume of conversations mentioning the brand).

Sentiment Score

The Brand Love Level on Social Media (based on positive & negative discussion on social media.