About YouNet Media Index
YouNet Media Index Ranking
Rankings of leading brands on Social Media are updated monthly & yearly for each industry.
The data for the rankings is compiled using YouNet Media's Social Listening platform SocialHeat.
About YouNet Media Index
YouNet Media Index Ranking
Rankings of leading brands on Social Media are updated monthly & yearly for each industry.
The data for the rankings is compiled using YouNet Media's Social Listening platform SocialHeat.
| GrowthTăng giảm thứ hạng so với tháng trước đó | Rank | Brand | Brand name | Brand Mention ScoreChỉ số đánh giá mức độ thảo luận có liên quan đến Thương hiệu | Sentiment Score | Buzz Score | Audience Scale Score | YMI ScoreTổng hòa của 4 chỉ số thành phần |
|---|---|---|---|---|---|---|---|---|
 |
 |
 |
Heineken | 241,50 | 177,0 | 78,0 | 43,5 | 135,00 |
 |
 |
 |
Tiger | 238,00 | 168,0 | 76,0 | 42,0 | 131,00 |
 |
 |
 |
Larue | 217,00 | 177,0 | 74,0 | 40,5 | 127,13 |
 |
 |
 |
Bia 333 | 227,50 | 177,0 | 70,0 | 31,5 | 126,50 |
 |
 |
 |
Bia Saigon | 231,00 | 162,0 | 72,0 | 39,0 | 126,00 |
|
 |
 |
Bia Hà Nội | 234,50 | 171,0 | 68,0 | 30,0 | 125,88 |
 |
 |
 |
Somersby | 224,00 | 174,0 | 66,0 | 36,0 | 125,00 |
 |
 |
 |
Bia Việt | 220,50 | 177,0 | 62,0 | 34,5 | 123,50 |
 |
 |
 |
Tuborg | 203,00 | 177,0 | 64,0 | 37,5 | 120,38 |
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 |
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Bivina | 210,00 | 177,0 | 58,0 | 28,5 | 118,38 |
|
 |
 |
Chill Cocktail | 199,50 | 177,0 | 60,0 | 33,0 | 117,38 |
|
 |
 |
Huda | 213,50 | 165,0 | 56,0 | 27,0 | 115,38 |
 |
 |
 |
Carlsberg | 192,50 | 177,0 | 50,0 | 22,5 | 110,50 |
|
 |
 |
Hạ Long | 206,50 | 159,0 | 54,0 | 21,0 | 110,13 |
|
 |
 |
1664 Blanc | 189,00 | 177,0 | 48,0 | 19,5 | 108,38 |
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 |
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Budweiser | 196,00 | 153,0 | 52,0 | 25,5 | 106,63 |
|
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Strongbow | 185,50 | 168,0 | 46,0 | 24,0 | 105,88 |
|
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Trúc Bạch | 178,50 | 177,0 | 42,0 | 18,0 | 103,88 |
|
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Sapporo | 175,00 | 177,0 | 40,0 | 13,5 | 101,38 |
|
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Hoegaarden | 175,00 | 177,0 | 38,0 | 15,0 | 101,25 |
|
 |
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Corona | 182,00 | 156,0 | 44,0 | 16,5 | 99,63 |
|
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Red Ruby | 168,00 | 177,0 | 36,0 | 10,5 | 97,88 |
|
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Belgo | 164,50 | 177,0 | 34,0 | 12,0 | 96,88 |
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 |
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Edelweiss | 161,00 | 177,0 | 32,0 | 9,0 | 94,75 |
| GrowthTăng giảm thứ hạng so với tháng trước đó | Rank | Brand | Brand name | Brand Mention ScoreChỉ số đánh giá mức độ thảo luận có liên quan đến Thương hiệu | Sentiment Score | Buzz Score | Audience Scale Score | YMI ScoreTổng hòa của 4 chỉ số thành phần |
|---|---|---|---|---|---|---|---|---|
|
|
|
Tiger | 241,50 | 177,00 | 78,00 | 43,50 | 135,00 |
|
|
|
Heineken | 238,00 | 174,00 | 76,00 | 42,00 | 132,50 |
|
|
|
Larue | 231,00 | 177,00 | 74,00 | 40,50 | 130,63 |
|
|
|
1664 Blanc | 234,50 | 177,00 | 70,00 | 36,00 | 129,38 |
|
|
|
Bia Việt | 227,50 | 177,00 | 72,00 | 39,00 | 128,88 |
 |
|
|
Bivina | 224,00 | 177,00 | 68,00 | 33,00 | 125,50 |
|
|
|
Bia Saigon | 220,50 | 174,00 | 66,00 | 37,50 | 124,50 |
|
|
|
Bia Hà Nội | 217,00 | 174,00 | 64,00 | 34,50 | 122,38 |
|
|
|
Edelweiss | 213,50 | 177,00 | 60,00 | 31,50 | 120,50 |
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|
|
Strongbow | 210,00 | 174,00 | 62,00 | 30,00 | 119,00 |
|
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Budweiser | 206,50 | 177,00 | 54,00 | 25,50 | 115,75 |
|
|
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Huda | 203,00 | 171,00 | 58,00 | 28,50 | 115,13 |
 |
|
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Tuborg | 196,00 | 177,00 | 56,00 | 24,00 | 113,25 |
|
|
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Bia 333 | 199,50 | 174,00 | 52,00 | 22,50 | 112,00 |
|
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|
Hạ Long | 189,00 | 174,00 | 48,00 | 21,00 | 108,00 |
|
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Carlsberg | 192,50 | 162,00 | 50,00 | 27,00 | 107,88 |
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Trúc Bạch | 185,50 | 174,00 | 40,00 | 16,50 | 104,00 |
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Chill Cocktail | 178,50 | 174,00 | 44,00 | 19,50 | 104,00 |
|
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Corona | 182,00 | 165,00 | 46,00 | 18,00 | 102,75 |
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|
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Hoegaarden | 168,00 | 177,00 | 42,00 | 15,00 | 100,50 |
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Somersby | 171,50 | 177,00 | 36,00 | 13,50 | 99,50 |
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|
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Sapporo | 175,00 | 174,00 | 34,00 | 12,00 | 98,75 |
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|
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Beck's Ice | 157,50 | 177,00 | 38,00 | 10,50 | 95,75 |
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|
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Red Ruby | 164,50 | 174,00 | 32,00 | 9,00 | 94,88 |
|
 |
|
Belgo | 161,00 | 168,00 | 30,00 | 7,50 | 91,63 |
YMI Ranking Methodology
Monthly/Yearly and industry-specific rankings feature nearly 40 brands leading trends and overall performance on social media.
Measure and compare brand communication effectiveness by combining 4 key indicators: Brand Mention Score, Sentiment Index, Buzz Score, and Audience Scale Score.
Brands appearing in the rankings must meet the criteria of achieving a positive Sentiment Index. The data for the rankings is compiled using YouNet Media’s Social Listening platform SocialHeat.
Brand Mention ScoreThe Brand Relevance in discussions (based on the volume of conversations mentioning the brand).
Sentiment IndexThe Brand Love Level on Social Media (based on positive & negative discussion on social media
Total Buzz ScoreThe Brand Noise Level on Social Media (based on total mentions generated about brand on social media)
Audience Scale ScoreThe Coverage of Brand on Social Media (based on the audience scale – number of unique audiences who participate in the conversations about the brand)